Colwell, John (2007) An empirical test of sex differences in the emphasis on physical attractiveness in mate selection. Perceptual and Motor Skills, 105 (1). pp. 326-338. ISSN 0031-5125
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Summary - Within a context provided by social structural theory, social evolutionary theory, and physical attractiveness stereotyping, the importance of physical attractiveness in heterosexual mate selection was explored by presenting 50 male and 50 female psychology students (M age=22.5 yr.) during a scheduled class with an opposite sex personals advertisement, wherein the advertiser as described as 'average' or 'good-looking'. Dependent variables consisted of a written paragraph and measures of evaluation (Semantic Differential), attraction, advertisement appeal, and success. An interaction for sex x looks on the qualitative measure showed no effect for men, but the good-looking female advertiser was evaluated more positively. However, for quantitative data, the advertisement was seen as more appealing and likely to be successful when the advertisers was good looking as opposed to average looking, irrespective of sex of advertiser. Findings are discussed in relation to theoretical perspectives.
|Research Community:||University of Westminster > Social Sciences, Humanities and Languages, School of|
|Deposited On:||07 Oct 2008 10:18|
|Last Modified:||04 Nov 2009 16:06|
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