Smith, Andrew and Stevenson, Nancy (2009) A review of tourism policy for the 2012 Olympics. Cultural Trends, 18 (1). pp. 97-102. ISSN 0954-8963
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Official URL: http://dx.doi.org/10.1080/09548960802651377
This review considers the main tourism policy documents published by the UK Department for Culture, Media & Sport which are explicitly linked with the hosting of the Olympic Games in London in 2012. It reflects on the use of evidence gained from wider events hosting strategies utilized elsewhere, but notes concern about the lack of a coherent marketing theme and the potential to spread the tourism benefits beyond the main event venues. It concludes citing again the oft-noted problem about the links between tourism and wider cultural strategy development.
|Uncontrolled Keywords:||Tourism policy review, 2012 Olympics|
|Research Community:||University of Westminster > Architecture and the Built Environment, School of|
|Deposited On:||13 Oct 2008 14:27|
|Last Modified:||25 Mar 2009 11:09|
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