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Outsourcing for competitive advantage: an examination of seven legacy airlines

Rieple, Alison and Helm, Clive (2008) Outsourcing for competitive advantage: an examination of seven legacy airlines. Journal of Air Transport Management, 14 (5). pp. 280-285. ISSN 0969-6997

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Official URL: http://dx.doi.org/10.1016/j.jairtraman.2008.06.002


Although airlines are increasingly outsourcing to achieve competitiveness in ever more challenging business environments, this practice is not always successful and its theoretical justification has not been fully explored. The paper compares the extent to which a number of key resources and functions in a sample of major, legacy airlines have actually been outsourced with a theoretical appraisal based on the transaction cost economics framework. The findings show that the degree of outsourcing of these activities is not always what theory would predict to be advantageous.

Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:6012
Deposited On:18 Feb 2009 12:25
Last Modified:16 Jan 2013 15:03

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