Using Webqual 4.0 in the evaluation of the Russian B2C Cosmetic websites

Durova, Valeria and Amin, Nadia (2009) Using Webqual 4.0 in the evaluation of the Russian B2C Cosmetic websites. In: 5th International Conference on Web Information Systems and Technologies, 23 - 26 Mar 2009, Lisbon, Portugal. (Submitted)

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The rapid development of Russian e-commerce has involved the emergence of different Web sites. The latest tendencies showed that there is an upward trend in online purchases in the country. This paper examines the results of a quality survey of three different types of cosmetic Web sites in Russia. This industry sector is of particular interest because of its rapid growth and a wide range of organizations involved in this business. The Web sites are examined in terms of design, usability, and information quality. The findings show strengths and weaknesses of the sites and demonstrate user impressions over the interaction with the Web sites.

Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 09 Mar 2009 10:45
Last Modified: 05 Mar 2013 11:08

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