Li, Shuliang and Li, Jim Zheng (2010) WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning. Expert Systems with Applications, 37 (10). pp. 7094-7100. ISSN 0957-4174Full text not available from this repository.
This paper is concerned with linking Web-based decision aid techniques and technologies for international marketing planning and exploring the value of such integration. Firstly, a theoretical framework for supporting the international marketing planning process is proposed and presented. Secondly, a Web-enabled hybrid intelligent software system combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing decision-making is introduced and described. Thirdly, the evaluation procedure and findings on the system’s value are reported and analysed. Our evaluation results with ten involved managers demonstrate the efficiency and effectiveness of this Web-based approach.
|Subjects:||University of Westminster > Westminster Business School|
|Depositing User:||Miss Nina Watts|
|Date Deposited:||25 Mar 2009 10:35|
|Last Modified:||03 Jun 2010 08:47|
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