Wha’ppun Star? Wa a gwaan?

Sethna, Zubin (2008) Wha’ppun Star? Wa a gwaan? In: Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport. Academy of Marketing.

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This paper examines whether the measures put into place by the UK Government to improve the marketing of its small business services to black women entrepreneurs have met their objectives?

Item Type:Book Section
Uncontrolled Keywords:Business, ethnic, government, women, SME, marketing
Research Community:University of Westminster > Westminster Business School
ID Code:6283
Deposited On:07 Apr 2009 12:08
Last Modified:07 Apr 2009 12:08

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