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The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market

Mai, Li-Wei (2008) The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market. In: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008. Academy of Marketing. ISBN 9781901085945

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Item Type:Book Section
Uncontrolled Keywords:Marketing Education, student feedback
Research Community:University of Westminster > Westminster Business School
ID Code:6298
Deposited On:07 Apr 2009 14:57
Last Modified:17 Oct 2011 16:36

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