Mai, Li-Wei (2008) The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market. In: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008. Academy of Marketing. ISBN 9781901085945
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| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Marketing Education, student feedback |
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 6298 |
| Deposited On: | 07 Apr 2009 14:57 |
| Last Modified: | 17 Oct 2011 16:36 |
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