The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market

Mai, Li-Wei (2008) The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market. In: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008. Academy of Marketing. ISBN 9781901085945

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Item Type: Book Section
Uncontrolled Keywords: Marketing Education, student feedback
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 07 Apr 2009 13:57
Last Modified: 17 Oct 2011 15:36
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/6298

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