Urwin, Peter J. and Karuk, Valeriya and Hedges, Philip F. and Auton, Frank (2008) Valuing brands in the UK economy. Project Report. Westminster Business School, University of Westminster, commissioned by the British Brands Group, London.
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Official URL: http://www.britishbrandsgroup.org.uk/upload/File/W...
This report considers the role of branding in the UK’s economic and social development. The commissioning of the study by the British Brands Group reflects some concern that the role of branding and its value to the wider UK economy is not well understood.
|Item Type:||Monograph (Project Report)|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||08 Apr 2009 14:09|
|Last Modified:||08 Apr 2009 14:09|
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