Valuing brands in the UK economy

Urwin, Peter J. and Karuk, Valeriya and Hedges, Philip F. and Auton, Frank (2008) Valuing brands in the UK economy. Project Report. Westminster Business School, University of Westminster, commissioned by the British Brands Group, London.

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This report considers the role of branding in the UK’s economic and social development. The commissioning of the study by the British Brands Group reflects some concern that the role of branding and its value to the wider UK economy is not well understood.

Item Type: Monograph (Project Report)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 08 Apr 2009 13:09
Last Modified: 08 Apr 2009 13:09

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