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Looking good: factors affecting the likelihood of having cosmetic surgery

Swami, Viren and Arteche, Adriane and Chamorro-Premuzic, Tomas and Furnham, Adrian and Stieger, Stefan and Haubner, Tanja and Voracek, Martin (2008) Looking good: factors affecting the likelihood of having cosmetic surgery. European Journal of Plastic Surgery, 30 (5). pp. 211-218. ISSN 0930-343X

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Official URL: http://dx.doi.org/10.1007/s00238-007-0185-z

Abstract

The present study examined various factors associated with the likelihood of having cosmetic surgery in a community sample of Austrian participants. One-hundred and sixty-eight women and 151 men completed a questionnaire measuring how likely they were to consider common cosmetic procedures. The results showed that women were more likely than men to consider most cosmetic procedures. Path analysis revealed that personal experience of having had cosmetic surgery was a significant predictor of future likelihood, while media exposure (viewing advertisements or television programs, or reading articles about cosmetic surgery) mediated the influence of vicarious experience and sex. These results are discussed in relation to previous work examining the factors associated with the likelihood of having cosmetic surgery.

Item Type:Article
Research Community:University of Westminster > Social Sciences, Humanities and Languages, School of
ID Code:6767
Deposited On:06 May 2009 10:06
Last Modified:06 May 2009 10:06

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