Swami, Viren, Maakip, Ismail , Sinniah, Dhachayani, Pillai, Subash K., Subramaniam, Ponnusamy, Kannan, Kumaraswami and Furnham, Adrian (2008) Attitudes toward the use and role of mobile telephony: a comparison of East and West Malaysia. Journal of Mobile Multimedia, 4 (2). pp. 149-162. ISSN 1550-4646Full text not available from this repository.
This study examined lay beliefs and attitudes toward mobile telephony using the Mobile Phone Questionnaire. A total of 214 participants in West (Peninsular) Malaysia and 211 participants in East Malaysia responded to a series of statements relating to the use and role of mobile phones. Results suggested that mobile phone ownership and use in both samples was widespread. A factor analysis of 25 items on the Mobile Phone Questionnaire revealed three factors relating to (1) the social effects of mobile phones; (2) the life-changing effects of mobile phones, and; (3) the convenience and safety conferred by mobile phones. There were cultural differences on Factors 1 and 2, with East Malaysians more strongly endorsing these factors. Explanations for these differences are discussed in conclusion.
|Subjects:||University of Westminster > Social Sciences and Humanities|
|Depositing User:||Miss Nina Watts|
|Date Deposited:||06 May 2009 09:23|
|Last Modified:||06 May 2009 09:23|
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