Attitudes toward the use and role of mobile telephony: a comparison of East and West Malaysia

Swami, Viren and Maakip, Ismail and Sinniah, Dhachayani and Pillai, Subash K. and Subramaniam, Ponnusamy and Kannan, Kumaraswami and Furnham, Adrian (2008) Attitudes toward the use and role of mobile telephony: a comparison of East and West Malaysia. Journal of Mobile Multimedia, 4 (2). pp. 149-162. ISSN 1550-4646

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Official URL: http://www.rinton.net/xjmm4/jmm-4-2/149-157.pdf

Abstract

This study examined lay beliefs and attitudes toward mobile telephony using the Mobile Phone Questionnaire. A total of 214 participants in West (Peninsular) Malaysia and 211 participants in East Malaysia responded to a series of statements relating to the use and role of mobile phones. Results suggested that mobile phone ownership and use in both samples was widespread. A factor analysis of 25 items on the Mobile Phone Questionnaire revealed three factors relating to (1) the social effects of mobile phones; (2) the life-changing effects of mobile phones, and; (3) the convenience and safety conferred by mobile phones. There were cultural differences on Factors 1 and 2, with East Malaysians more strongly endorsing these factors. Explanations for these differences are discussed in conclusion.

Item Type: Article
Subjects: University of Westminster > Social Sciences and Humanities
Depositing User: Miss Nina Watts
Date Deposited: 06 May 2009 09:23
Last Modified: 06 May 2009 09:23
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/6770

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