Swami, Viren and Maakip, Ismail and Sinniah, Dhachayani and Pillai, Subash K. and Subramaniam, Ponnusamy and Kannan, Kumaraswami and Furnham, Adrian (2008) Attitudes toward the use and role of mobile telephony: a comparison of East and West Malaysia. Journal of Mobile Multimedia, 4 (2). pp. 149-162. ISSN 1550-4646
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Official URL: http://www.rinton.net/xjmm4/jmm-4-2/149-157.pdf
This study examined lay beliefs and attitudes toward mobile telephony using the Mobile Phone Questionnaire. A total of 214 participants in West (Peninsular) Malaysia and 211 participants in East Malaysia responded to a series of statements relating to the use and role of mobile phones. Results suggested that mobile phone ownership and use in both samples was widespread. A factor analysis of 25 items on the Mobile Phone Questionnaire revealed three factors relating to (1) the social effects of mobile phones; (2) the life-changing effects of mobile phones, and; (3) the convenience and safety conferred by mobile phones. There were cultural differences on Factors 1 and 2, with East Malaysians more strongly endorsing these factors. Explanations for these differences are discussed in conclusion.
|Research Community:||University of Westminster > Social Sciences, Humanities and Languages, School of|
|Deposited On:||06 May 2009 10:23|
|Last Modified:||06 May 2009 10:23|
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