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The thin line between market and quality

Steemers, Jeanette (2009) The thin line between market and quality. Televizion, 22/2009/E . pp. 53-56. ISSN 0943-4755

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Official URL: http://www.br-online.de/jugend/izi/english/publica...


This article raises the question about the compatibility of quality program­ming with commercial considerations linked to licensed merchandising, and whether shows that are less well-suit­ed to licensed merchandise can actu­ally survive in an economic climate where broadcast license fees do not cover the costs of production.

Item Type:Article
Research Community:University of Westminster > Media, Arts and Design, School of
ID Code:6919
Deposited On:11 Jun 2009 12:45
Last Modified:12 Oct 2009 10:24

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