Li, Shuliang and Davies, Barry (2001) Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making, 2 (1). pp. 16-34. ISSN 1462-4621
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Official URL: http://www.inderscience.com/filter.php?aid=1219
This paper deals with some key issues in using and developing information systems for strategic marketing decisions. Firstly, managerial requirements for information systems support are examined. Secondly, the current status of information systems usage for strategic marketing decision-making is explored. Finally, the problems of existing support systems and the potential of hybrid intelligent support systems are discussed. It is concluded that hybrid intelligent support systems, coupled with such techniques as group decision support and knowledge management, will have a part to play in support of strategic marketing decisions, with the decision makers as a core and in control.
|Additional Information:||Online ISSN 1741-5187|
|Uncontrolled Keywords:||Marketing strategy, strategic marketing decisions, information systems, information technology, decision support systems, hybrid intelligent systems|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||20 Sep 2005|
|Last Modified:||13 Oct 2011 12:28|
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