The characteristics of supermarket shoppers in Beijing

Mai, Li-Wei and Zhao, Hui (2004) The characteristics of supermarket shoppers in Beijing. International Journal of Retail & Distribution Management, 32 (1). pp. 56-62. ISSN 0959-0552


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Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.

Item Type: Article
Uncontrolled Keywords: China, Consumer behaviour, Retailing, Supermarkets
Subjects: University of Westminster > Westminster Business School
Depositing User: Users 4 not found.
Date Deposited: 20 Sep 2005
Last Modified: 17 Oct 2011 15:39

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