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Effects of low cost airlines on efforts to develop cultural heritage tourism

Smith, Andrew (2009) Effects of low cost airlines on efforts to develop cultural heritage tourism. Anatolia, 20 (2). pp. 289-306. ISSN 1303-2917

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Abstract

Like many Mediterranean destinations, Malta is aiming to realign its tourism product from packaged ‘sun and sea’ holidays towards cultural / heritage tourism. In 2006 it offered incentives for low cost carriers (LCCs) to commence operations from its only international airport. The aim of this paper is to establish whether these new services will help Malta to generate‘city break’ tourism in historic urban waterfronts. Analysis is conducted using a series of secondary data sets, including surveys of LCCs’ passengers conducted during the first nine months of operations. Findings indicate that LCCs helped to generate more arrivals to Malta in 2007. But, rather than being more motivated by history and culture, LCC passengers are still primarily motivated by climate. This reaffirms findings from research into comparable destinations that suggests LCCs may merely displace existing charter custom, rather than generating new demand from city break tourists.

Item Type:Article
Research Community:University of Westminster > Architecture and the Built Environment, School of
ID Code:7282
Deposited On:19 Jan 2010 12:36
Last Modified:19 Jan 2010 12:36

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