Is the internet the right medium for a 'don't quit campaign'?

Abstract

This paper examines the effectiveness of promoting post-16 education and training via Internet. It examines the differences between those who intend to continue the post-16 schooling and those who do not. The implication of the findings challenges the effectiveness of a 'don't quit campaign' which was to offer support and guidance on the choice of post 16 options. This study found that the campaign has done very little for those who decided not to continue post-16 education. Consequently, disadvantaged young people need constant support and resources to eliminate the disparities between different groups.