The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain

Mashood, Rukhsana and Mai, Li-Wei (2003) The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain. International Journal of Applied Marketing, 2 (2). pp. 98-117. ISSN 1472-8249

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Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Users 4 not found.
Date Deposited: 20 Sep 2005
Last Modified: 17 Oct 2011 15:40
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/731

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