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The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain

Mashood, Rukhsana and Mai, Li-Wei (2003) The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain. International Journal of Applied Marketing, 2 (2). pp. 98-117. ISSN 1472-8249

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Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:731
Deposited On:20 Sep 2005
Last Modified:17 Oct 2011 16:40

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