Mashood, Rukhsana and Mai, Li-Wei (2003) The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain. International Journal of Applied Marketing, 2 (2). pp. 98-117. ISSN 1472-8249
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| Item Type: | Article |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 731 |
| Deposited On: | 20 Sep 2005 |
| Last Modified: | 17 Oct 2011 16:40 |
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