Building a FTSE 100 company by hitting the sweet spot of strategy: an interview with Rod Aldridge OBE

O'Regan, Nicholas["lib/metafield:join_name" not defined]Ghobadian, Abby (2009) Building a FTSE 100 company by hitting the sweet spot of strategy: an interview with Rod Aldridge OBE. Journal of Strategy and Management, 2 (2). ["lib/metafield/pagerange:range" not defined

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["eprint_fieldname_official_url" not defined]: http://dx.doi.org/10.1108/17554250910965335

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Purpose – The purpose of this paper is to present the views of Rod Aldridge OBE on building the strategy of a FTSE 100 company. Design/methodology/approach – The paper takes the form of an interview. Findings – The interview with Rod Aldridge brings to life a number of key strategy concepts. The first is the importance of the external environment and the ability of an organisation to create a fit with the environment. Rod also alludes to the importance of finding the “sweet spot” of strategy – a position in a product market where there is a strong customer demand, little competition, and where the organisation has distinctive capabilities. The interview also gives credence to the argument that distinctive competencies that are the source of success can equally become a potential source of the organisation's demise. Originality/value – The paper provides valuable insights into strategy concepts from one of the most respected leaders of the business world.

["eprint_fieldname_type" not defined]: ["eprint_typename_article" not defined]
["eprint_fieldname_subjects" not defined]: University of Westminster["lib/metafield:join_subject_parts" not defined]Westminster Business School
["eprint_fieldname_userid" not defined]: Miss Nina Watts
["eprint_fieldname_datestamp" not defined]: 04 ["lib/utils:month_short_02" not defined] 2010 12:46
["eprint_fieldname_lastmod" not defined]: 04 ["lib/utils:month_short_02" not defined] 2010 12:46
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/7502
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