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Profitability trends in Hollywood, 1929 to 1999: somebody must know something

Pokorny, Michael and Sedgwick, John (2010) Profitability trends in Hollywood, 1929 to 1999: somebody must know something. Economic History Review, 63 (1). pp. 56-84. ISSN 0013-0117

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Official URL: http://dx.doi.org/10.1111/j.1468-0289.2009.00488.x

Abstract

This article presents an overview of the development of the US film industry from 1929 to 1999. Notwithstanding a volatile film production environment, in terms of rate of return and market share variability, the industry has remained relatively stable and profitable. Film production by the film studios is interpreted as analogous to the construction of an investment portfolio, whereby producers diversified risk across budgetary categories. In the 1930s, high-budget film production was relatively unprofitable, but the industry adjusted to the steep decline in film-going in the postwar period by refining high-budget production as the focus for profitability.

Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:7769
Deposited On:17 Mar 2010 10:37
Last Modified:18 Oct 2011 11:34

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