Marketing bequest club membership: an expolratory study of legacy pledgers

Sargeant, Adrian and Hilton, Toni and Wymer, Walter (2005) Marketing bequest club membership: an expolratory study of legacy pledgers. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503

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Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 23 Mar 2010 09:58
Last Modified: 23 Mar 2010 09:58
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/7808

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