WestminsterResearch

Marketing bequest club membership: an expolratory study of legacy pledgers

Sargeant, Adrian and Hilton, Toni and Wymer, Walter (2005) Marketing bequest club membership: an expolratory study of legacy pledgers. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503

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Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:7808
Deposited On:23 Mar 2010 09:58
Last Modified:23 Mar 2010 09:58

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