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The future-proofed practitioner: a service-centred marketing curriculum

Hilton, Toni and Bhat, Ravi and Hyde, Ken and Xu, Yingzi (2007) The future-proofed practitioner: a service-centred marketing curriculum. In: 3R’s Reputation, Responsibility & Relevance: the proceedings of the Annual ANZMAC Conference, 03 - 05 Dec 2007, Otago University, Dunedin.

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Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:7812
Deposited On:23 Mar 2010 10:31
Last Modified:23 Mar 2010 10:31

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