The future-proofed practitioner: a service-centred marketing curriculum

Hilton, Toni and Bhat, Ravi and Hyde, Ken and Xu, Yingzi (2007) The future-proofed practitioner: a service-centred marketing curriculum. In: 3R’s Reputation, Responsibility & Relevance: the proceedings of the Annual ANZMAC Conference, 03 - 05 Dec 2007, Otago University, Dunedin.

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 23 Mar 2010 10:31
Last Modified: 23 Mar 2010 10:31
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/7812

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