Hilton, Toni and Bhat, Ravi and Hyde, Ken and Xu, Yingzi (2007) The future-proofed practitioner: a service-centred marketing curriculum. In: 3R’s Reputation, Responsibility & Relevance: the proceedings of the Annual ANZMAC Conference, 03 - 05 Dec 2007, Otago University, Dunedin.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 7812 |
| Deposited On: | 23 Mar 2010 10:31 |
| Last Modified: | 23 Mar 2010 10:31 |
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