Services marketing curriculum development: mainstream or specialist study?

Hilton, Toni and Hughes, Tim and McDowell, Ray (2005) Services marketing curriculum development: mainstream or specialist study? In: The proceedings of the Services Marketing Conference, Nov 2005, University of Liverpool.

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 23 Mar 2010 11:51
Last Modified: 23 Mar 2010 11:51
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/7820

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