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Services marketing curriculum development: mainstream or specialist study?

Hilton, Toni and Hughes, Tim and McDowell, Ray (2005) Services marketing curriculum development: mainstream or specialist study? In: The proceedings of the Services Marketing Conference, Nov 2005, University of Liverpool.

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Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:7820
Deposited On:23 Mar 2010 11:51
Last Modified:23 Mar 2010 11:51

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