WestminsterResearch

An approach to developing a Web site for SME

Patel, Krishma and Juric, Radmila (2001) An approach to developing a Web site for SME. In: Kalpic, Damir and Dobric, Vesna Hljuz, (eds.) ITI 2001 : proceedings of the 23rd International Conference on Information Technology Interfaces : June 19-22, 2002, Pula, Croatia. IEEE, pp. 187-192. ISBN 9539676932

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Abstract

Web site design and implementation is very often seen within companies and businesses as a 'technical task' whose realisation can improve their business operations dramatically and swiftly. At the same time, they do not consider any additional investment or research prior to the design and implementation of their Web site. Using a case study of a small to medium sized enterprise (SME) and its local operativity at Gatwick Airport (Crawley) in West Sussex, UK, we describe our approach to developing a Web site based on extensive surveys, which helped us to reveal the feasibility, purpose and operability of the company's Web site design. The company is called Aviation Aircraft Services (AAS), and is a SME that relies on major contracts from British Airways for cutlery, blanket and linen packaging.

Item Type:Book Section
Research Community:University of Westminster > Electronics and Computer Science, School of
ID Code:7908
Deposited On:13 May 2010 11:16
Last Modified:12 Aug 2010 10:10

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