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Cross-cultural marketing research

Mai, Li-Wei (2003) Cross-cultural marketing research. In: Nwankwo, Sonny and Rugimbana, Robert Obadiah, (eds.) Cross-cultural marketing. Thomson Publishing, pp. 61-76. ISBN 0170108201

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Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:796
Deposited On:20 Sep 2005
Last Modified:17 Oct 2011 16:40

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