Mai, Li-Wei (2003) Cross-cultural marketing research. In: Nwankwo, Sonny and Rugimbana, Robert Obadiah, (eds.) Cross-cultural marketing. Thomson Publishing, pp. 61-76. ISBN 0170108201
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| Item Type: | Book Section |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 796 |
| Deposited On: | 20 Sep 2005 |
| Last Modified: | 17 Oct 2011 16:40 |
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