Developing a resource integration model for self-service technology

Hughes, Tim and Hilton, Toni and Little, Ed and Marandi, Ebi (2010) Developing a resource integration model for self-service technology. In: Transformational Marketing: the proceedings of the Annual Academy of Marketing conference, 06 - 08 Jul 2010, Coventry University, Coventry. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 05 Jul 2010 09:48
Last Modified: 27 Mar 2014 11:14
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/8205

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