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Music as first-order and second-order conditioning in TV commercials

Alexomanolaki, Margarita and Kennett, Chris and Loveday, Catherine (2010) Music as first-order and second-order conditioning in TV commercials. Music and the Moving Image, 3 (2). ISSN 1940-7610

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Official URL: http://mmi.press.illinois.edu/3.2/alexomanolaki.ht...


Item Type:Article
Research Community:University of Westminster > Social Sciences, Humanities and Languages, School of
University of Westminster > Media, Arts and Design, School of
ID Code:8321
Deposited On:19 Jul 2010 14:29
Last Modified:19 Jul 2010 14:31

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