Coles, Rebecca, Watkins, Francine, Swami, Viren, Jones, Susan, Woolf, Susan and Stanistreet, Debbi (2010) What men really want: a qualitative investigation of men's health needs from the Halton and St Helens Primary Care Trust men's health promotion project. British Journal of Health Psychology, 15 (4). pp. 921-939. ISSN 1359-107XFull text not available from this repository.
OBJECTIVE: Although a number of recent health promotion interventions targeted at men have recognized the plurality of masculinities and adopted multifaceted approaches, in the main there continues to be a reliance on stereotypes of gendered behaviour that focus on hegemonic masculinities and a 'one-size-fits-all' approach to health care. The present study sought to overcome this limitation. DESIGN: The present study used a qualitative design, in which data were analysed using framework analysis. METHOD: A total of 82 middle-aged and older men, in a socially deprived area of Britain, took part in focus groups about health promotion. RESULTS: Analysis of focus group transcripts revealed four key themes: (1) that the 'doing' of gender in relation to health must be seen as contingent and in constant flux; (2) that, despite stereotypes of typical behaviour, men were keen to engage with health care services; (3) that men felt there were a number of barriers to help seeking, but generally welcomed the opportunity to discuss their health care needs, and; (4) that they were keen to see the above themes translated into directed advertising and health information for men. CONCLUSION: These results have practical implications for the way in which health promotion interventions target men, which we discuss in conclusion
|Subjects:||University of Westminster > Social Sciences and Humanities|
|Depositing User:||Miss Nina Watts|
|Date Deposited:||20 Jul 2010 15:15|
|Last Modified:||16 Dec 2010 14:52|
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