Sustainable innovation and right to market

Coakes, Elayne, Smith, Peter A.C. and Alwis, Dee (2011) Sustainable innovation and right to market. Information Systems Management, 28 (1). pp. 30-42. ISSN 1058-0530

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This study fills a gap in the innovation literature contributing broadly-based critical, theoretical, and practical insights to assist in achieving “Right to Market.” The insights will enable an organization to plan and adopt a successful and systemic strategy and implementation through Communities of Innovation (CoInv). The corporate intrapreneur's role, such that maximum benefit derives from the system of entrepreneurship, intrapreneurship, and innovation is explained through literature review, consultancy experiences, and use of an illustrative case.

Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 26 Jan 2011 10:14
Last Modified: 26 Jan 2011 10:14

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