WestminsterResearch

Resource integration using self-service technology: the customer perspective

Hughes, Tim and Hilton, Toni and Little, Ed and Marandi, Ebi (2011) Resource integration using self-service technology: the customer perspective. In: Patterson, A. and Oakes, S., (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 9780956112234

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Official URL: https://marketing.conference-services.net/resource...


Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:9558
Deposited On:29 Jul 2011 10:02
Last Modified:29 Jul 2011 10:02

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