Hughes, Tim and Hilton, Toni and Little, Ed and Marandi, Ebi (2011) Resource integration using self-service technology: the customer perspective. In: Patterson, A. and Oakes, S., (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 9780956112234
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Official URL: https://marketing.conference-services.net/resource...
| Item Type: | Book Section |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 9558 |
| Deposited On: | 29 Jul 2011 10:02 |
| Last Modified: | 29 Jul 2011 10:02 |
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