Resource integration using self-service technology: the customer perspective

Hughes, Tim and Hilton, Toni and Little, Ed and Marandi, Ebi (2011) Resource integration using self-service technology: the customer perspective. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 9780956112234

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Official URL: https://marketing.conference-services.net/resource...
Item Type: Book Section
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 29 Jul 2011 09:02
Last Modified: 29 Jul 2011 09:02
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/9558

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