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Research on the Internet: validation of a World-Wide Web mediated personality scale

Buchanan, Tom and Smith, John L. (1999) Research on the Internet: validation of a World-Wide Web mediated personality scale. Behavior Research Methods, Instruments & Computers, 31 (4). pp. 565-571. ISSN 0743-3808

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Official URL: http://dx.doi.org/10.3758/BF03200736


Two studies were performed to assess the validity of a World-Wide Web (WWW) measure of self-monitoring. In Study 1, Usenet Newsgroups likely to be read by high and low self-monitors were identified and a comparison was made of the extent to which contributors engaged in a form of self-presentation (use ofhandles orscreen names) likely to be influenced by self-monitoring tendencies. Handles were used significantly more frequently in thehigh self-monitoring Newsgroups, supporting the distinction made. In Study 2, participants recruited through these sets of Newsgroups completed the WWW-mediated test. Those from the high self-monitoring groups scored significantly higher. Self-reports of self-monitoring behavior also reflected scores on the scale. The results are interpreted as demonstrating the construct validity of the instrument used and the viability of criterion-group-oriented methods in Internet-mediated research.

Item Type:Article
Research Community:University of Westminster > Social Sciences, Humanities and Languages, School of
ID Code:9646
Deposited On:01 Sep 2011 14:51
Last Modified:01 Sep 2011 14:51

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