The effect of shape and color symmetry on the aesthetic value of Dayak masks from Borneo

Swami, Viren (2009) The effect of shape and color symmetry on the aesthetic value of Dayak masks from Borneo. Imagination, Cognition and Personality, 28 (3). pp. 283-294. ISSN 0276-2366

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Official URL: http://baywood.metapress.com/openurl.asp?genre=art...

Abstract

In both human and non-human species, as well as in artistic designs, symmetry has been found to enhance judgments of attractiveness. To explore the effects of symmetry on tribal designs, this study designed a set of stimuli using Dayak masks from Borneo, in which shape and color symmetry were manipulated. When British women and men rated the images, there was a significantly greater preference for symmetrically-shaped over asymmetrically-shaped masks, but not for symmetrically-colored masks. However, in a 2-alternative forced-choice experiment, the symmetric mask was significantly preferred for both shape and color manipulations. The results suggest a role for symmetry in the perception of tribal art.

Item Type: Article
Subjects: University of Westminster > Social Sciences and Humanities
Depositing User: Miss Nina Watts
Date Deposited: 14 Sep 2011 09:57
Last Modified: 14 Sep 2011 09:57
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/9685

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