Swami, Viren, Chamorro-Premuzic, Tomas, Mastor, Khairul, Siran, Fatin Hazwani, Mohsein, Mohammad, Said, Mohammad, Jaafar, Jas Laile, Sinniah, Dhachayani and Pillai, Subash K. (2011) Celebrity worship among university students in Malaysia: a methodological contribution to the Celebrity Attitude Scale. European Psychologist, 16 (4). pp. 334-342. ISSN 1016-9040Full text not available from this repository.
The present study examined conceptual issues surrounding celebrity worship in a Malay-speaking population. In total, 512 Malay and 269 Chinese participants from Malaysia indicated who their favorite celebrity was and completed the Celebrity Attitude Scale (CAS) as well as a range of demographic items. Results showed that the majority of Malay and Chinese participants selected pop stars and movie stars as their favourite celebrities, mirroring findings in Western settings. In addition, exploratory factor analysis revealed a three-factor solution of the CAS that was consistent with previous studies conducted in the West. Structural equation modeling further revealed that participant’s age was negatively associated with celebrity worship and that self-rated attractiveness was positively associated with celebrity worship. Overall, the present results suggest that celebrity worship in Malaysia may be driven by market and media forces, and future research may well be guided by use of the CAS.
|Subjects:||University of Westminster > Social Sciences and Humanities|
|Depositing User:||Miss Nina Watts|
|Date Deposited:||26 Sep 2011 13:33|
|Last Modified:||05 Jul 2012 11:37|
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