Developing a resource integration model for self-service technology

Hughes, T., Hilton, T., Little, E. and Marandi, E. 2010. Developing a resource integration model for self-service technology. Transformational Marketing: the proceedings of the Annual Academy of Marketing conference. Coventry University, Coventry 06 - 08 Jul 2010

TitleDeveloping a resource integration model for self-service technology
AuthorsHughes, T., Hilton, T., Little, E. and Marandi, E.
TypeConference paper
Year2010
ConferenceTransformational Marketing: the proceedings of the Annual Academy of Marketing conference
Publication dates
Completed2010

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