Items where Author is Canti, Paolo G.

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Mai, L

Mai, Li-Wei and Canti, Paolo G. (2008) Dissolution of a person-brand relationship: an understanding of brand-detachment. In: Borghini, Stefania and McGrath, Mary Ann and Otnes, Cele, (eds.) European Advances in Consumer Research. Association for Consumer Research, Milan, Italy, pp. 424-430. ISBN 0915552604

This list was generated on Fri Feb 27 00:14:06 2015 GMT.