Items where Author is Davies, Barry
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Number of items: 3.
Li, Shuliang and Davies, Barry and Edwards, John S. and Kinman, Russell and Duan, Yanqing (2002) Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning, 20 (5). pp. 273-284. ISSN 0263-4503
Li, Shuliang and Davies, Barry (2001) Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making, 2 (1). pp. 16-34. ISSN 1462-4621
Li, Shuliang and Davies, Barry (2001) GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems, 101 (3). pp. 132-140. ISSN 0263-5577