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Number of items: 11.

Article

El-Murad, Jaafar and West, Douglas C. (2004) The definition and measurement of creativity: what do we know? Journal of Advertising Research, 44 (2). pp. 188-202. ISSN 0021-8499

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X

Book Section

El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249

Conference or Workshop Item

Mai, D. and Cline, A. and El-Murad, Jaafar (2013) Consumers’ perceptions of pseudo-science in anti-aging advertising. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)

Mai, D. and Bajelan, A. and El-Murad, Jaafar (2013) The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)

Olahut, M. and El-Murad, Jaafar and Ioan, P. (2012) Store atmosphere: conceptual issues and its impact on shopping behavior. In: 6th International Conference, Babes-Bolyai University, Cluj-Napoca, Romania. (Submitted)

Cingara, Ana and El-Murad, Jaafar (2007) Customer relationship management and the teenage market. In: Academy of Marketing Conference (AM2007), 03-06 Jul 2007, Egham, Surrey, UK. (Submitted)

Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)

This list was generated on Sat Aug 29 23:25:28 2015 BST.