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Hung, Kuang-Peng and Chen, Annie Huiling and Peng, Norman and Hackley, Chris and Tiwsakul, Rungpaka Amy and Chou, Chun-lun (2011) Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20 (6). pp. 457-467. ISSN 1061-0421
Peng, Norman and Hackley, Chris (2009) Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research: An International Journal, 12 (2). pp. 171-186. ISSN 1352-2752
Chen, Annie Huiling and Peng, Norman and Hackley, Chris (2008) Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei–London route as an example. Journal of Travel & Tourism Marketing, 25 (2). pp. 149-160. ISSN 1054-8408
Peng, Norman and Chen, Annie Huiling and Hackley, Chris (2007) Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy, 4 (1). pp. 111-133.
Peng, Norman and Hackley, Chris (2007) Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing Intelligence & Planning, 25 (5). pp. 483-498. ISSN 0263-4503