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Number of items: 12.

Moon, Hwy-Chang and Hur, Young-Kyun and Yin, Wenyan and Helm, Clive (2014) Extending Porter’s generic strategies: from three to eight. European Journal of International Management, 8 (2). pp. 205-225. ISSN 1751-6757

Gyrd-Jones, Richard I. and Helm, Clive and Munk, Jonas (2013) Exploring the impact of silos in achieving brand orientation. Journal of Marketing Management, 29 (9-10). pp. 1056-1078. ISSN 0267-257X

Helm, Clive and Jones, Richard (2010) Brand governance: the new agenda in brand management. Journal of Brand Management , 17 (8). pp. 545-547. ISSN 1350-231X

Helm, Clive and Jones, Richard (2010) Extending the value chain: a conceptual framework for managing the governance of co-created brand equity. Journal of Brand Management , 17 (8). pp. 579-589. ISSN 1350-231X

Haberberg, Adrian and Gander, Jonathan and Rieple, Alison and Helm, Clive and Martin-Castilla, Juan-Ignacio (2010) Institutionalizing idealism: the adoption of CSR practices. Journal of Global Responsibility, 1 (2). pp. 366-381. ISSN 2041-2568

Rieple, Alison and Helm, Clive (2008) Outsourcing for competitive advantage: an examination of seven legacy airlines. Journal of Air Transport Management, 14 (5). pp. 280-285. ISSN 0969-6997

Helm, Clive (2008) Case study: De Beers: are strategic resources forever? In: Strategic management: theory and application. Oxford University Press. ISBN 9780199216468

Helm, Clive (2008) Case study: The mobile phone industry. In: Strategic management: theory and application. Oxford University Press. ISBN 9780199216468

Helm, Clive (2007) From tech-led to brand-led—has the internet portal business grown up? Journal of Brand Management , 14 (5). pp. 368-379. ISSN 1350-231X

Helm, Clive (2006) Case study: Pret a Manger: passionate about food. In: Foundations of marketing. McGraw-Hill Education .

Helm, Clive (2006) Case study: The British Broadcasting Corporation in the twenty-first century. Other. European Case Clearing House .

Helm, Clive (2001) The British Broadcasting Corporation. In: The strategic management of organisations. Financial Times/Prentice Hall, Harlow, UK. ISBN 0130219711

This list was generated on Sat Apr 18 12:41:36 2015 BST.