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Items where Author is James, Victoria K.

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Number of items: 3.

2010

Foxall, Gordon R. and James, Victoria K. and Chang, Shing Wan and Oliveira-Castro, Jorge M. (2010) Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management, 30 (2). pp. 145-160. ISSN 0160-8061

James, Victoria K. and Chang, Shing Wan and Oliveira-Castro, Jorge M. and Pallister, John (2010) Market segmentation in behavioural perspective. Journal of Organizational Behavior Management, 30 (2). pp. 176-198. ISSN 0160-8061

2008

Oliveira-Castro, Jorge M. and Foxall, Gordon R. and James, Victoria K. and Pohl, Roberta H.B.F. and Dias, Moema B. and Chang, Shing Wan (2008) Consumer-based brand equity and brand performance. Service Industries Journal, 28 (4). pp. 445-461. ISSN 0264-2069

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