WestminsterResearch
Login | Create Account

Items where Author is James, Victoria K.

Up a level
Export as [feed] RSS 2.0 [feed] RSS 1.0 [feed] RSSPD [feed] Atom
Group by: Date | Item Type | Creators | No Grouping
Jump to: 2010 | 2008
Number of items: 3.

2010

Foxall, Gordon R. and James, Victoria K. and Chang, Shing Wan and Oliveira-Castro, Jorge M. (2010) Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management, 30 (2). pp. 145-160. ISSN 0160-8061

James, Victoria K. and Chang, Shing Wan and Oliveira-Castro, Jorge M. and Pallister, John (2010) Market segmentation in behavioural perspective. Journal of Organizational Behavior Management, 30 (2). pp. 176-198. ISSN 0160-8061

2008

Oliveira-Castro, Jorge M. and Foxall, Gordon R. and James, Victoria K. and Pohl, Roberta H.B.F. and Dias, Moema B. and Chang, Shing Wan (2008) Consumer-based brand equity and brand performance. Service Industries Journal, 28 (4). pp. 445-461. ISSN 0264-2069

This list was generated on Tue Mar 11 16:25:12 2014 GMT.
WestminsterResearch is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.