Items where Author is Kwok, Wai-Mum
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Number of items: 1.
Conference or Workshop Item
Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)