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Li, Shuliang and Li, Jim Zheng and He, Hong and Ward, Phillippa and Davies, Barry J. (2011) WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38 (8). pp. 10606-10613. ISSN 0957-4174
Li, Shuliang and Li, Jim Zheng (2010) WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning. Expert Systems with Applications, 37 (10). pp. 7094-7100. ISSN 0957-4174
Li, Shuliang and Li, Jim Zheng (2010) AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications, 37 (3). pp. 2580-2587. ISSN 0957-4174
Li, Shuliang and Li, Jim Zheng (2009) A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management, 16 (3). pp. 231-254. ISSN 1550-1949
Li, Shuliang and Li, Jim Zheng (2009) Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications, 36 (3, part 1). pp. 5557-5564. ISSN 0957-4174
Li, Shuliang and Li, Jim Zheng (2014) Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model. In: Proceedings of the 13th international conference on artificial intelligence, knowledge engineering and data bases, 15-17th May 2014, Gdansk, Poland. Advances in Neural Networks, Fuzzy Systems and Artificial Intelligence . WSEAS, 106 -111. ISBN 9789604743797
Li, Shuliang and Li, Jim Zheng (2013) A web-based hybrid system for evaluating marketing and e-commerce web site performance. In: Proceedings of 2013 Fourth International Conference on Digital Manufacturing & Automation (1st International Conference on Computer Integrated Manufacturing and Automation (ICCIMA2013)), 18th - 19th May 2013, Qingdao, China. IEEE, pp. 94-97. ISBN 9780769550169
Li, Shuliang and Li, Jim Zheng (2012) A web-based hybrid system for blended electronic, mobile and social media marketing planning. In: IEEE Proceedings of the International Conference on Computer Science and Service System (CSSS 2012). IEEE, pp. 3549-3552. ISBN 9781467307192
Li, Shuliang and Li, Jim Zheng (2011) Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples. In: Recent researches in sociology, financing, environment and health sciences (Proceedings of the 5th WSEAS International Conference on Management Marketing and Finances (MMF '11)), 24 - 26 Mar 2011, Meloneras, Gran Canaria, Spain. MMF, pp. 174-180. ISBN 9789604742875
Li, Shuliang and Li, Jim Zheng and Hardley, Felicity (2011) A mathematical, computational and symbolic representation framework towards digital marketing planning. In: Proceedings of International Conference on Management and Service Science (MASS 2011),12-14 August 2011, Wuhan, China. IEEE. ISBN 9781424465798
Li, Shuliang and Li, Jim Zheng and Hong, He (2010) A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. In: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11th – 13th April 2010. WSEAS, pp. 17-22.
Li, Shuliang and Li, Jim Zheng (2009) A Web-based hybrid system for international marketing planning. In: Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009. WSEAS, pp. 38-43. ISBN 9789604740734
Li, Shuliang and Li, Jim Zheng (2008) Combining AHP, simulation and a fuzzy expert system for strategic marketing planning. In: IFSAM (the International Federation of Scholarly Association of Management) IXth World Congress, 27th – 28th July 2008, Shanghai, China.