Items where Author is Li, Shuliang

2013

Li, Shuliang and Li, Jim Zheng (2013) A web-based hybrid system for evaluating marketing and e-commerce web site performance. In: 1st International Conference on Computer Integrated Manufacturing and Automation (ICCIMA2013), 18th - 19th May 2013, Qingdao, China. (In Press)

2012

Li, Shuliang (2012) A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China. In: IEEE Proceedings of the International Conference on Management and Service Science (MASS 2012). IEEE. ISBN 9781612848747

Li, Shuliang and Li, Jim Zheng (2012) A web-based hybrid system for blended electronic, mobile and social media marketing planning. In: IEEE Proceedings of the International Conference on Computer Science and Service System (CSSS 2012). IEEE, pp. 3549-3552. ISBN 9781467307192.

Li, Shuliang (2012) Editorial: Hybrid systems and adaptive foraging multi-agent approaches towards strategic marketing decision-making. Journal of Accounting and Marketing, 1 (1). pp. 1-2. ISSN 2168-9601

2011

Li, Shuliang and Li, Jim Zheng and He, Hong and Ward, Phillippa and Davies, Barry J. (2011) WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38 (8). pp. 10606-10613. ISSN 0957-4174

Li, Shuliang and Li, Jim Zheng (2011) Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples. In: Recent researches in sociology, financing, environment and health sciences (Proceedings of the 5th WSEAS International Conference on Management Marketing and Finances (MMF '11)), 24 - 26 Mar 2011, Meloneras, Gran Canaria, Spain. MMF, pp. 174-180. ISBN 9789604742875

Li, Shuliang and Li, Jim Zheng and Hardley, Felicity (2011) A mathematical, computational and symbolic representation framework towards digital marketing planning. In: Proceedings of International Conference on Management and Service Science (MASS 2011),12-14 August 2011, Wuhan, China. IEEE. ISBN 9781424465798

2010

Li, Shuliang and Li, Jim Zheng (2010) WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning. Expert Systems with Applications, 37 (10). pp. 7094-7100. ISSN 0957-4174

Li, Shuliang and Li, Jim Zheng (2010) AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications, 37 (3). pp. 2580-2587. ISSN 0957-4174

Li, Shuliang and Li, Jim Zheng and Hong, He (2010) A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. In: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11th – 13th April 2010. WSEAS, pp. 17-22.

2009

Li, Shuliang and Li, Jim Zheng (2009) Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications, 36 (3, part 1). pp. 5557-5564. ISSN 0957-4174

Li, Shuliang and Li, Jim Zheng (2009) A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management, 16 (3). pp. 231-254. ISSN 1550-1949

Li, Shuliang and Li, Jim Zheng (2009) A Web-based hybrid system for international marketing planning. In: Hashemi, S. and Vobach, C., (eds.) Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009. WSEAS, pp. 38-43. ISBN 9789604740734

2007

Li, Shuliang (2007) AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making. Expert Systems with Applications, 33 (3). pp. 565-571. ISSN 0957-4174

2006

Li, Shuliang (2006) A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition. In: Conference proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice, 9-12th August 2006, Beijing, China. UNKNOWN, China, pp. 311-318. ISBN 7563711589

Moutinho, Luiz and Rita, Paulo and Li, Shuliang (2006) Strategic diagnostics and management decision making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3). pp. 129-155. ISSN 1055-615X

2005

Li, Shuliang (2005) A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications, 29 (2). pp. 393-400. ISSN 0957-4174

Li, Shuliang and Holeckova, Klara (2005) Evaluation of UK car insurance brokers' web sites: some preliminary findings. Marketing Intelligence & Planning, 23 (1). pp. 77-88. ISSN 0263-4503

2004

Li, Shuliang and Sugden, Gill (2004) A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system. In: Bramer, Max and Ellis, Richard and Macintosh, Ann, (eds.) Applications and innovations in intelligent systems XI : proceedings of AI2003, the twenty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence. Springer, London, UK, pp. 93-107. ISBN 1852337796

Li, Shuliang (2004) WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning, 22 (7). pp. 751-760. ISSN 0263-4503

2002

Li, Shuliang and Davies, Barry and Edwards, John S. and Kinman, Russell and Duan, Yanqing (2002) Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning, 20 (5). pp. 273-284. ISSN 0263-4503

2001

Li, Shuliang and Davies, Barry (2001) Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making, 2 (1). pp. 16-34. ISSN 1462-4621

Li, Shuliang and Davies, Barry (2001) GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems, 101 (3). pp. 132-140. ISSN 0263-5577

2000

Li, Shuliang (2000) The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems, 27 (4). pp. 395-409. ISSN 0167-9236

Li, Shuliang and Kinman, Russell and Duan, Yanqing and Edwards, John S. (2000) Computer-based support for marketing strategy development. European Journal of Marketing, 34 (5/6). pp. 551-575. ISSN 0309-0566

1999

Li, Shuliang and Duan, Yanqing and Kinman, Russell and Edwards, John S. (1999) A framework for a hybrid intelligent system in support of marketing strategy development. Marketing Intelligence & Planning, 17 (2). pp. 70-79. ISSN 0263-4503