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El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

This list was generated on Thu May 21 23:22:24 2015 BST.