WestminsterResearch

Items where Author is Lings, Ian

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2003

El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

This list was generated on Mon Apr 21 04:38:28 2014 BST.