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Conference or Workshop Item
Number of items:
1
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Conference or Workshop Item
Mai, Li-Wei
and
Liplica, W.
(2010)
Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers.
In: Academy of Marketing 2010 Annual Conference, 6 - 8 July 2010, Coventry University Business School .
This list was generated on
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