Items where Author is Lynch, Jacqueline
Number of items: 13.
Chang, Jane and Lynch, Jacqueline (2011) Are eco-tourists different? a study of marketing communications effectiveness in destination selection. Working Paper. University of Westminster.
Lynch, Jacqueline and Whicker, Linda (2008) Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics, 11 (3). pp. 167-178. ISSN 1367-5567
Lynch, Jacqueline (2008) Setting student expectations: do contracts work? In: Proceedings of the BMAF Annual Conference 2008: The Learning and Teaching Agenda in the UK: National Perspectives but Common Concerns? 29th – 30th April 2008, the George Hotel, Edinburgh. HEA, pp. 101-103.
Lynch, Jacqueline (2008) Why didn't I get a better mark? Student perceptions and use of feedback. In: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008. Academy of Marketing. ISBN 9781901085945
Lynch, Jacqueline (2008) Reflective practice and learning styles with international students. In: Kemp, Patsy and Atfield, Richard, (eds.) Enhancing the international learning experience in business and management, hospitality, leisure, sport and tourism. Threshold Press Ltd, Newbury, pp. 124-132. ISBN 9781903152232
Lynch, Jacqueline (2008) Reflective practice and international students. In: 7th Annual Westminster Learning and Teaching Symposium: Enhancing Learning, 2 July 2008, Marylebone. (Unpublished)
Lynch, Jacqueline (2007) Developing reflective practice with an international student body. In: BMAF Annual Conference, 02-04 May 2007, Birmingham, UK.
Lynch, Jacqueline (2007) The creation of the new Marketer - are we getting it right? In: Academy of Marketing Conference (AM2007), 03-06 Jul 2007, Egham, Surrey, UK. (Submitted)
Tyler, Katherine and Manica, Andrea and Tan, Jing and Zhao, Laifang and Lynch, Jacqueline (2007) SME's adoption of B2B eCommerce in the North, South and West of China. In: Academy of Marketing Conference (AM2007), 03-06 Jul 2007, Egham, Surrey, UK. (Submitted)
Lynch, Jacqueline (2007) Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry. In: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School. Leicester Business School, Leicester, UK. ISBN 9781857213904
Lynch, Jacqueline and Tyler, Katherine and Levent, U. (2007) Analysis of business-to-business adoption of e-commerce in Turkey. In: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School. Leicester Business School, Leicester, UK. ISBN 9781857213904
Lynch, Jacqueline (2005) How do we produce rounded thinking?: A case study. In: 2005 Academy of Marketing Conference (AM2005), 05-07 Jul 2005, Dublin, Ireland.
Lynch, Jacqueline and Whicker, Linda (2003) An investigation into the impact of marketing decisions on logistics in an international food company. In: Menachof, D. and Sodhi, M. and Browne, M. and Allen, J., (eds.) Proceedings of 8th Annual Logistics Research Network Conference, Cass Business School, City University, London, 11-12th September 2003. Institute of Logistics and Transport, London, UK. ISBN 190456402X