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Items where Author is McConnachie, J.

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El-Murad, J

El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

This list was generated on Thu Jul 24 22:02:06 2014 BST.