Items where Author is McDowell, Ray
Number of items: 2.
Hilton, Toni and Hughes, Tim and McDowell, Ray (2007) Does the marketing curriculum reflect the importance of services marketing for practitioners? The Marketing Review, 7 (2). pp. 171-184. ISSN 1469-347X
Hilton, Toni and Hughes, Tim and McDowell, Ray (2005) Services marketing curriculum development: mainstream or specialist study? In: The proceedings of the Services Marketing Conference, Nov 2005, University of Liverpool.