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Items where Author is McDowell, Ray

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Hilton, Toni and Hughes, Tim and McDowell, Ray (2007) Does the marketing curriculum reflect the importance of services marketing for practitioners? The Marketing Review, 7 (2). pp. 171-184. ISSN 1469-347X


Hilton, Toni and Hughes, Tim and McDowell, Ray (2005) Services marketing curriculum development: mainstream or specialist study? In: The proceedings of the Services Marketing Conference, Nov 2005, University of Liverpool.

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