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Items where Author is Otnes, Cele

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Mai, L

Mai, Li-Wei and Canti, Paolo G. (2008) Dissolution of a person-brand relationship: an understanding of brand-detachment. In: Borghini, Stefania and McGrath, Mary Ann and Otnes, Cele, (eds.) European Advances in Consumer Research. Association for Consumer Research, Milan, Italy, pp. 424-430. ISBN 0915552604

This list was generated on Mon Dec 29 08:28:46 2014 GMT.