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Number of items: 2.

Book Section

Paciolla, R. and Mai, Li-Wei (2011) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: European Advances in Consumer Research. Association for Consumer Research, pp. 360-366. ISBN 9780915552665

Conference or Workshop Item

Paciolla, R. and Mai, Li-Wei (2010) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: 2010 European Association for Consumer Research Conference, 30 June - 3 July 2010, Royal Holloway, University of London. (Submitted)

This list was generated on Thu Jul 2 23:54:31 2015 BST.