Items where Author is Peng, Norman

2013

Chen, Annie Huiling and Peng, Norman and Hung, Kuang-Peng (2013) Taking dogs to tourism activities: testing a pet-related constraint–negotiation model. Tourism Analysis: an interdisciplinary journal, 18 (2). pp. 207-214. ISSN 1083-5423

2012

Peng, Norman and Chen, Annie Huiling and Hung, Kuang-Peng (2012) A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20 . pp. 117-132. ISSN 0967-3237

Hung, Kuang-Peng and Chen, Annie Huiling and Peng, Norman (2012) The constraints for taking pets to leisure activities. Annals of Tourism Research, 39 (1). pp. 487-495. ISSN 0160-7383

Peng, Norman and Chen, Annie Huiling (2012) Consumer perspectives of cultural branding: the case of Burberry in Taiwan. Journal of Brand Management , 19 (4). pp. 318-330. ISSN 1350-231X

Chen, Annie Huiling and Peng, Norman (2012) Taking dogs to tourism activities: examining a pet-related constraints negotiation model. In: Advances in Consumer Research, Vancouver. (In Press)

Chen, Annie Huiling and Peng, Norman (2012) Green hotel knowledge and tourists’ staying behavior. Annals of Tourism Research, 39 (4). pp. 2211-2216. ISSN 0160-7383

2011

Chen, Annie Huiling and Hung, Kuang-Peng and Peng, Norman (2011) Planned leisure behaviour and pet attachment. Annals of Tourism Research, 38 (4). pp. 1657-1662. ISSN 0160-7383

Hung, Kuang-Peng and Chen, Annie Huiling and Peng, Norman and Hackley, Chris and Tiwsakul, Rungpaka Amy and Chou, Chun-lun (2011) Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20 (6). pp. 457-467. ISSN 1061-0421

Peng, Norman and Peng, Huei-En and Chen, Annie Huiling (2011) Whose bandwagon is it anyway? Empirical findings from Taiwanese (ROC) magistrates. Taiwan Journal of Democracy, 7 (1). pp. 115-137.

Hung, Kuang-Peng and Chen, Annie Huiling and Peng, Norman (2011) An exploratory analysis of the links between human-pet relationship and consumer behaviour. In: Advances in consumer research - European conference proceedings. Association for Consumer Research. ISBN 9780915552559

2009

Peng, Norman and Hackley, Chris (2009) Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research: An International Journal, 12 (2). pp. 171-186. ISSN 1352-2752

2008

Chen, Annie Huiling and Peng, Norman and Hackley, Chris (2008) Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei–London route as an example. Journal of Travel & Tourism Marketing, 25 (2). pp. 149-160. ISSN 1054-8408

2007

Peng, Norman and Chen, Annie Huiling and Hackley, Chris (2007) Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy, 4 (1). pp. 111-133.

Peng, Norman and Hackley, Chris (2007) Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing Intelligence & Planning, 25 (5). pp. 483-498. ISSN 0263-4503