Items where Author is Pohl, Roberta H.B.F.
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Oliveira-Castro, Jorge M. and Foxall, Gordon R. and James, Victoria K. and Pohl, Roberta H.B.F. and Dias, Moema B. and Chang, Shing Wan (2008) Consumer-based brand equity and brand performance. Service Industries Journal, 28 (4). pp. 445-461. ISSN 0264-2069